A call to action or CTA is the action you want a viewer to take after watching your video. For example, you might want a video to go to particular webpage after watching a video, subscribe to a video series, purchase a product or download an eBook. The goal of the CTA depends on your […]
So far we’ve talked the following. The first ingredient for your viewer is the INTRO. In the INTRO you tell your viewer the problem you are solving in the video. This helps grab their attention and sets expectations. Second, we talked about the INTRO BUMPER. The INTRO BUMPER is a short segment, typically 4-7 seconds […]
First, it helps keep the attention of the viewer because it’s a change of pace … an interruption to the video flow. Second, it’s a chance for you to reinforce what the video is about and add your branding if you so choose. But, if you cannot do this or don’t know how to do […]
Creating videos as a part of your marketing strategy is great, but what happens if no one watches them? Well, in this video I will share the first key to getting people interested in watching your videos from start to finish. Use this simple tip and you’ll find that you are: more confident and speak […]
You know that people do business with those they know, the like and they trust, right? So how do you get known? How do you get liked? Fortunately, this is simple to do leverage video and social media. One of THE BEST ways to get known is by shooting and sharing short “thank you videos”. […]
For the vast majority of consumers, knowing they will be taken care of AFTER they make a purchase has a big impact on who they purchase a product or service from. The videos I talk about today are an excellent way to demonstrate to potential customers you are there for them before AND after a […]
Video is an extremely powerful way to build deep connections and make people feel like they are a part of something (a business, an event, a members only club, etc.). I believe “behind the scenes” videos are going to become increasingly important for businesses to build a base of loyal customers and fans. Watch this […]
Video can be a powerful tool to launch new products and new services. In today’s short video I share the case study of Dollar Shave Club. I show how they used a simple, inexpensive video to launch a game-changing brand. Watch the Dollar Shave Club Product Reveal Video. Notice how they use humor to appeal […]
Video can be a very powerful tool for building interest for events or business promotions. Event videos can help create buzz or conversation about your event. This can result in increased media coverage, increased social media coverage and increased attendance. Or, if you are attending an event, you can create event videos to help you make connections with […]
After “How To” short form videos, I have my clients work on the second type of video known as the “Expert” Video. “EXPERT” SHORT FORM VIDEOS Expert videos are designed to build credibility and demonstrate your (surprise) expertise to your audience. They help people understand why they should pay attention to you and why they […]
