Digital Marketing Success Case Studies: Block Imaging

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url-resized-600We get it – inbound marketing can sound too good to be true. That’s why we want to share the story of Block Imaging International with you.

Block Imaging might not be the kind of company you’d expect to be social media savvy; they refurbish and sell used medical imaging equipment, like MRIs and X-ray machines. Many would classify them as a niche, business-to-business (B2B) company.

But like we’ve always said, business isn’t B2B or B2C (business-to-consumer), it’s P2P (people-to-people). Block, like your business, needs to connect to customers, answer their questions, and seal the deal through sales.

So when sales started slipping in 2011, VP of marketing Krista Kotrla made a change. She’d spent a lot of time in the past going to trade shows and trying to get potential clients to come to the company’s website with limited success. Block Imaging needed to get found by their customers, and inbound marketing was the answer.

Krista was kind enough to share her experiences in this podcast interview. Listen in below.

Interview with Krista Kotrla


  • Shorter sales cycles
  • Increased sales
  • Organic Search Traffic increased from 4000 to over 10000 visitors per month
  • Qualified leads increased from 5 per month to 300-400 per month
  • 1 employees was creating content. Now over 50 employees share their expertise.

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