This week we will be focusing on NARROWCASTING VS. BROADCASTING. It’s so important to remember that you can’t be all things to all people. The smaller the audience, the stronger and deeper you can connect with them. The more you connect with them, the more benefit you will receive. It’s important to remember that the […]
In my last blog post, I spoke about the importance of narrowcasting. Though I’ve talked about this topic many times in the past, it’s still something most people need to hear. Why? When I speak around the country or when I first meet with clients, one of the questions I like to ask people is, “Who […]
One question I often get asked is this, “Can my blog be too niche or too focused on a narrow audience?” The simple answer is no, it cannot be. THINK NARROWCASTING VS. BROADCASTING In the not-too-distant past, American television consistented of 4 or 5 primary stations: ABC, CBS, NBC, PBS and a local station. This […]
Hello Everyone and Happy Valentine’s Day! We’re starting a new feature that we’re calling “Friday Findings.” Every Friday, we’ll share 3 tips in an email newsletter format on a revelant topic. This week, we feature a topic in the spirit of Valentine’s Day. How do you create content people love and are willing to share? Believe it or […]
It’s almost inevitable. You’re excited about your business blog. You’ve followed our advice and done the most important work for blogging success. You’ve defined your audience, your blog’s focus, and important topics to blog about. You’ve also made a big commitment, the most important commitment of all: you’ve committed to creating content on a regular basis. It […]
In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
I love learning from experts who are doers. Theory is one thing; practice is another. One of my business mentors is amazingly successful. He has an incredible staff of 300 people, his business is annually voted “the best place to work” in his city, his work is literally changing people’s lives and his business is […]
When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking. THE PROBLEM WITH AWESOME, EPIC CONTENT Too many […]
