This week we will be focusing on NARROWCASTING VS. BROADCASTING. It’s so important to remember that you can’t be all things to all people. The smaller the audience, the stronger and deeper you can connect with them. The more you connect with them, the more benefit you will receive. It’s important to remember that the […]
One question I often get asked is this, “Can my blog be too niche or too focused on a narrow audience?” The simple answer is no, it cannot be. THINK NARROWCASTING VS. BROADCASTING In the not-too-distant past, American television consistented of 4 or 5 primary stations: ABC, CBS, NBC, PBS and a local station. This […]
It’s almost inevitable. You’re excited about your business blog. You’ve followed our advice and done the most important work for blogging success. You’ve defined your audience, your blog’s focus, and important topics to blog about. You’ve also made a big commitment, the most important commitment of all: you’ve committed to creating content on a regular basis. It […]
In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
I love learning from experts who are doers. Theory is one thing; practice is another. One of my business mentors is amazingly successful. He has an incredible staff of 300 people, his business is annually voted “the best place to work” in his city, his work is literally changing people’s lives and his business is […]
“Blog every single day, once a day. Don’t follow trends. Don’t measure. Don’t read the comments. Start now.” Seth Godin, best-selling author and blogger. Want to get your website read more and your blog posts shared more? Of course you do and so do I. So I’ve spent a good deal of time analyzing the […]
Today I have a quick tip you. This is the time of year people set resolutions and feel extra motivated both in their personal lives and their business lives. Too often marketers, we set resolutions too. We promise we are going to really dig into and commit to our new marketin efforts (e.g., content […]
