I recently wrote a post for my friend Mark Schaefer’s award-winning blog businessesgrow.com. I wrote specifically about how individuals can use social media channels and blogging to build their personal brand. The reaction to the post has been wonderful and several folks have asked if the principles in the article can apply to businesses as […]
My 4-year-old is training for her first “official” triathlon (she sweet-talked her way into one as a 3-year-old in the photo to the left but she wasn’t officially in the race). Like most kids, she wants to keep up with her older sibling. Those kiddos are getting ready for the 5th and 3rd races respectively. […]
Social Guilt: Defined as the guilt businesses and individuals feel for not being on every social platform. Can cause intense worry, anxiety and lack of results. (from Stanford Smith) PROBLEM: In the past several months, I noticed many clients and organizations becoming jaded and feeling stuck with social media . The number one complaint: They […]