A few quick notes from the video above:
What’s the difference between inbound and outbound marketing?
Inbound marketing focuses on attracting prospects by providing information when they are seeking it, primarily via web/Internet marketing methods. Inbound marketing provides free, valuable content to build trust and relationships with prospective clients.
What’s considered Inbound Marketing?
- CMS Websites
- Blogging
- Social Media Marketing
- Search Engine Optimization (SEO)
- Premium Content (ebooks, Whitepapers)
- Webinars
- Search Advertising
- Email Marketing
Outbound marketing is a traditional marketing method that focuses on pushing marketing messages to prospects when they are not seeking information. Common outbound methods include direct mail, telemarketing, and tradeshows.
What’s considered Onbound Marketing?
- Print Advertisements
- TV Commercials
- Trade Shows
- Banner Ads
- Email Marketing
- Trade Shows
- Direct Mail
- Billboard Advertising
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