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In my last blog post, I spoke about the importance of narrowcasting. Though I’ve talked about this topic many times in the past, it’s still something most people need to hear. Why? When I speak around the country or when I first meet with clients, one of the questions I like to ask people is, “Who […]

  Today I have a quick tip you. This is the time of year people set resolutions and feel extra motivated both in their personal lives and their business lives. Too often marketers, we set resolutions too. We promise we are going to really dig into and commit to our new marketin efforts (e.g., content […]