In our last articles, I discussed how content and inbound marketing are the foundational tools for successful marketing today. Whether or not we like it, the facts are clear. The vast majority of people are using search tools to find information and educate themselves before they ever reach out to a sales person. If you […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
As I mentioned in my last post, thanks to the advent of social media tools, mobile devices and widely available high speed internet access, we are moving away from mass marketing to the way of the old marketplaces. Sure, we might not be geographically in the same physical space like with vendors or sellers like in […]
GETTING A LAY OF THE LAND I’m often asked by clients, workshop attendees and students about the business revolution taking place today. They want to know how social media, mobile devices and widely available high-speed Internet access is dramatically shifting the business of buying and selling. Why do they ask? Are they curious? Nope. They’re […]
During the past month, we’ve presented to a wide variety of clients including an international construction leader, a very popular motorcycle company, a Noble Prize co-winner, a national non-profit leader, a metropolitan fire department and a leading telecommunications company. While these may seem like diverse clients, they actually have a lot in common. Common Traits […]