I’m a BIG believer in content marketing. And many businesses are believing in it too. While business owners and marketers love the idea of content marketing (CM), many struggle with implementing a content marketing strategy that works. What to do? Turn to the guy who most consider the top content marketing expert in the world, […]
I’m presentating today to an awesome group of county government leaders who want to understand how to better leverage social media to serve their citizens. It’s always an honor (and fun) to help share knowledge and actionable tips with people on the frontlines. Here is my slide deck from today’s presentation. I’ll report back with […]
In my last post, I wanted to share a case study of a small, niche buisness using content marketing amazingly well. I wanted to demonstrate proof where a company saw literally MILLIONS of dollars in increased sales by using content and inbound marketing well. Sure, I could’ve highlighted the standard case studies such as Dell […]