Creating content online has never been easier. Blogging platforms such WordPress and HubSpot have made it possible for anyone with an idea and a little bit of computer knowledge can become a content publisher. Now that you have a clear understanding of your business’ keywords and optimized your website for search engines, your next step […]
Step 1 is complete. You’ve chosen your keywords so you can increase your website’s chances of ranking for those keywords. Search engine optimization (SEO) is about doing just that. With this being said, however, we need to keep in mind we are optimizing for two audiences. Audience #1 is made up of humans. Audience #2 […]
Start at the Beginning Our first goal is to get found online. The mantra I want you to repeat to yourself is “I first need Traffic, which generates Leads, and will result in Sales”. Say it 10 times now. Memorize this to keep you on target and realistic with your goals. This is obivious, but […]