Recently Facebook announced its own personalized search engine called Graph Search. There is much debate about how much of an impact this will have overall but for small and medium-size businesses, it’s important to understand whether or not Facebook Graph Search can help you grow your business and help your bottom line.
Below is an infographic to show you how Graph Search evolved out of Facebook’s relationship with the Bing search engine powered by Microsoft.
One of the most interesting parts of Graph Search is its emphasis on local search. This could mean small businesses with local pages will in more likely to be found. Because Facebook has such a large user base, Graph Search has the chance to be a widely used tool.
Make sure to check out the bottom of the info graph to see how you can optimize your page so that you can be found.