If you are a regular reader of my writing, chances are you understand the importance of internet marketing or what I refer to as digital marketing. So I may be preaching to the choir here.
You understand traditional marketing methods (e.g., print and tradeshows) – while still valuable in some scenarios – are becoming increasingly ineffective and expensive. You know if you don’t market on the web intelligently, your ignoring what research says – the primary resource people use to learn, gather information about products and services and ultimately make purchasing decisions.
Being an ostrich and ignoring digital marketing simply doesn’t work.
As surprising as it may be in the year 2013, many businesses still don’t embrace the incredible power of digitial marketing. Sure they have a website and maybe a Facebook page, but they don’t use these digital assests to even a small fraction of their potential.
Many of these businesses seem to have the “if you build it, they will come” mentality. In other words, they feel like all they need to do (or can do) is put together a website and a Facebook page, etc. and hope it results in new business leads and sales.
I’m sure you can guess how often this approach results in quality leads and sales.
If you decide you don’t need digital marketing or don’t have time for it, I can say with absolute confidence, you are missing out on the powerful business results you can achieve with a great, well executed digital marketing plan.
So where do you get started?
As I mentioned in my last post, successful people and businesses know how to focus their efforts on what matters most.
I’ve been working on the web in one form or another for almost 20 years. I’ve personally worked with a wide variety of organizations. I help consulted with non-profits who have had budgets of $0 to multi-billion dollar corporations with 7 to 8 figure marketing budgets. I’ve consulted with a Noble Prize winner, a UN ambassador and presented to companies like Harley-Davidson. I don’t say any of this to impress you. I say it to let you know I’ve worked in the trenches for a long time. And during that time I’ve become obsessed with discovering what truly works.
8 Simple Steps to Successfully Marketing Online
Whether you are just getting started with internet marketing/digital marketing/social media marketing or you just want to brush up on the basics, I’ve put together this series of posts (also available as an eBook) where I share what I feel are the most important things to know about marketing online.
In this series I’ll cover the basics of:
- keywords and creating a keyword strategy
- optimizing your website for viewers and for search engines
- creating powerful business content people will search for and read
- strategically and effectively using social media
- converting website traffic into sales leads
- nurturing business leads with email marketing
- becoming mobile-friendly
- analyzing and improving your efforts