May 14, 2012 By Leave a Comment

Part 2: More on the problem of Social Guilt

One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutelyloved about his take on social guilt was his focus on profitability. The core message is this: if your you’re letting being social (e.g. jumping on every social platform) trump you’re being profitable, you’re missing the point of being in business (and won’t be in business very long).

Being social is meant to grow your business, your impact and your profitability. It’s not about being social to be social. That’s a time waster, not to mention a potential guilty inducer.

So how can you avoid social guilt in a proven, strategic way? Glad you asked. Continue reading…

Filed Under: Focus Tips, Perspectives, Strategy Tips - How to ..., Strategy Tips - Why to ..., Tips
May 9, 2012 By Leave a Comment

Stop Social Guilt! Lessons from Stanford Smith

Stopping SOcial Guilt

Social Guilt: Defined as the guilt businesses and individuals feel for not being on every social platform. Can cause intense worry, anxiety and lack of results. (from Stanford Smith)

PROBLEM: In the past several months, I noticed many clients and organizations becoming jaded and feeling stuck with social media . The number one complaint: They don’t have enough time to add social media to their already full plate.

When I dug a little big, I found out why so many business owners have this feeling. In my research, I discovered the vast majority of folks felt they needed to be using EVERY social tool, keeping up with EVERY trend. With so many new channels emerging constantly (e.g. Pinterest) they feel they can’t keep up. They feel guilty for not using all the channels, but overwhelmed when they try to. So, how do do you overcome this?

THE CURE: My advice to them is simple. Continue reading…

Filed Under: Social Media, Tips
May 3, 2012 By Leave a Comment

More from Social Slam

TweetThough I really wanted to I didn’t get a chance to interview Mitch Joel at Social Slam 2012 (too many great people to talk too). Luckily Mark Schaefer did. Mitch is a huge influencer and thought leader in business and social media.I’d recommend watching this brief interview where Mitch talks about the  his next work [...]

Continue reading...
Filed Under: Interviews, Lessons from Leaders
May 2, 2012 By Leave a Comment

Interview from Social Slam 2012 with Mark W. Schaefer

Tweet One of the best aspects of social media is how open and responsive experts are in the industry. Last week I was fortunate enough to attend Social Slam 2012 in Knoxville, Tennessee. The one day conference included INCREDIBLE speakers including Mitch Joel, Stanford Smith, Jay Baer, DJ Waldon, Marcus Sheridan, Tom Webster, Stephanie Wonderlin, [...]

Continue reading...
Filed Under: Interviews, Lessons from Leaders
February 16, 2012 By 4 Comments

Getting Focused Tip: Take on a 30-Day Challenge

Scott Stratten author of Unmarketing and 30-Day Twitter Challenge Inspiration

TweetOne of the best ways to develop a clear focus is to follow a 30-Day Challenge. Scott Stratten, rockstar – social business expert – awesome author, speaks about this in his book Unmarketing. He tells the tale of how he was unsure if Twitter was a viable business networking tool. After dabbling with Twitter for [...]

Continue reading...
Filed Under: Perspectives, Strategy Tips - How to ..., Tips Tagged With:
February 13, 2012 By Leave a Comment

Getting Focused: Part 1

TweetI’m super lucky. I get to meet lots of amazingly, wildly talented and successful people through my work teaching social media courses at a great university (Go Badgers!), leading workshops, creating and conducting specialize trainings for companies and being a guest on a call-in radio shows on the topic of social media. In virtually all [...]

Continue reading...
Filed Under: Social Media, Strategy Tips - How to ..., Tips
« Older Posts