When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking. THE PROBLEM WITH AWESOME, EPIC CONTENT Too many […]
As I mentioned in my last post, thanks to the advent of social media tools, mobile devices and widely available high speed internet access, we are moving away from mass marketing to the way of the old marketplaces. Sure, we might not be geographically in the same physical space like with vendors or sellers like in […]
One of the biggest challenges facing my clients and many business owners today is how to find communities and individuals who are influential online. A variety of tools such as Klout, Kred and PeerIndex has sprung up in the past several years. This is increasingly important because one individual can have a major impact not […]
I was on Madison’s ABC affiliate today (WKOW.TV) sharing some of my views on social media and how it’s influencing and changing the Olympic experience for many (UPDATE: VIDEO IS TEMPORARILY DOWN ON WKOW.TV) WKOW 27: Madison, WI Breaking News, Weather and Sports One of the biggest issues is, of course, how people in the […]
I’m often asked about the value of participating in social media on a personal level. Why do it? What can it REALLY do for you? It doesn’t pay, does it? I hear questions like this all the time. This past week, I was invited by the kind folks at TDS to be one of 6 […]
One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutely loved about his take on social guilt was his focus on profitability. The core message is this: If your you’re letting being social (e.g. jumping on every social platform) trump you’re […]
