With the recent rise of business blogging, more and more businesses are using blogging and content marketing to stand out from their competitors. But with this increase in content production, it’s getting harder and harder for businesses to be noticed online. Customers often come to us here at 3Rhino Media and ask how to create blog posts that get found and read.
As consultants and coaches that have worked with hundreds of businesses on this topic, we are passionate about this subject and have come up with the following 5 keys to helping you create blog posts that get found, get read and help you get customers. So let’s get started!
5 Key Components of a Great Blog Post
1. Attention-Grabbing Article Title
Your blog article’s title is the first thing people will see either in a Google search or when they visit your site. Remember, people are looking for information quickly, scanning headlines to decide what to select. Titles that answer the questions they type into a search tool will get noticed. Make sure the title clearly explains what the article is about, is concise, is keyword-rich (because the header tag is the most important for SEO), and is attention grabbing.
(RESOURCE: Check out Buffer founder Leo Widrich’s article “A scientific guide to writing great headlines on Twitter, Facebook and your Blog” for more tips)
2. Well Written & Formatted Text
The body of your article should be well written and formatted in a way that makes it easy to read. Consider using header tags and bulleted lists to break up the content into sections. But don’t worry about being perfect. Focusing too much on perfect writing will halt your blog progress. And it’s about PROGRESS NOT PERFECTION!
(RESOURCE: Copyblogger’s 8 Tips for Getting Your Posts Read)
Relevant multimedia content can make a blog article more memorable and easier to read. The more engaging a post, the more likely it is to be read and shared.
(RESOURCE: One great resource for free images issearch.creativecommons.org. Make sure to check out their wiki so you understand the rules of using this outstanding service. And of course, we’re big fans of YouTube so you can easily embed YouTube videos you find helpful and relevant for your audience).
Include links with your blog post to relevant content. These can also point to landing pages to help you generate more leads for your content. But don’t be afraid to link to the content of others. As my amigo Jay Baer says, be a#YouTility to your readers. We often get asked, but if I include links to other people’s content, won’t I be leading my readers away from my site? Sure you will be, but being useful to your customers is more valuable than keeping people just on your site.
5. Call-to-Action (CTA)
Each and every blog article you publish should include a relevant call-to-action at the bottom of the article to help boost lead generation What do you want people to do? Comment? Check out another article? Or view an ebook you are offering? etc. Let people know what you want them to do.
YOUR TAKE: With these 5 tips in mind, is there anything you’d add to this list? If so, leave a comment or connect with us on social so we can improve this list.