When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking.
THE PROBLEM WITH AWESOME, EPIC CONTENT
Too many people, who are beginning content producers, get intimidated when they hear this. Why? They don’t feel like they are great content producers, writers, or bloggers, or they don’t think they have anything epic or awesome to say. So, they don’t say anything at all.
As I’ve mentioned before, whether or not we like it, people go online to get answers to their questions. If we aren’t in the online space, guess what? They don’t know about us.
More importantly, we cannot help them.
So the tip today is simple. Don’t worry about being “epic” or “awesome.” Focus instead on being helpful. All you need to do is help one person with your content and you are making a difference.
Many times before I’ve talked about how Marcus Sheridan wrote one blog post that led to $2,000,000+ in sales. Yes, that’s correct. One blog post produced more than $2,000,000 in trackable sales. If you read the post it’s neither epic nor awesome to most.
But do you know who it’s epic and awesome to? His prospective customers because it’s HELPFUL!
Don’t focus on critiques, experts or your competition. Focus on your customer and focus on beung the best teacher in your industry. If you do this, I guarantee you’ll find this epic for your bottom line.