One of the best parts of my job is meeting passionate, driven, business owners who are dedicated to making a difference in the world. They do this by creating and running successful small to medium-sized businesses that provide jobs, great products and great services. And despite what you might sometimes hear, there are lots of people like this out there, making a difference every day.
I meet many of these folks when leading workshops or speaking. As you can probably guess, I teach them about the “why to” and “how to” of blogging, content marketing, social media marketing and email marketing.
I’m very, very passionate about this topic.
Why? I wholeheartedly believe if you, as an individual or business owner, leverage digital marketing , you will reach more people AND you will grow your website traffic, website leads and ultimately your business sales.
I have many, many case studies that prove this point. So it’s fun for me to share what I’ve learned while meeting people face-to-face and seeing the excitement in their eyes when they realize the power of content and blogging.
Last week I had the pleasure of leading a small workshop in my local community. While I love traveling and speaking all over the country (another great part of the job), it’s always fun to speak in my backyard and meet the people who are making a difference in my local community.
During the presentation, we had excellent dialogue about getting started with content marketing and blogging. Unfortunately, there’s always more to know and not enough time to share all I want to share and answer every question the attendees have (hint: that’s why we should be blogging).
So, I promised the attendees I’d share my slide deck from the presentation. Also, I promised I would do a series of blog posts answering questions we covered in the workshop with more detailed answers right here.
To kick-off this series, I’m sharing my slide deck below.
Regarding upcoming posts, I’ll be addressing questions such as:
- What blog platform should I use?
- Should I do my own content marketing or hire someone to help?
- How do I set up a website and a blog?
- How do I find quality website hosting for my blog?
- What’s the difference between a blog and a website?
- How do I make time for blogging and content marketing?
- Should I hire a consultant or coach to help me and my business get started? If so, what does a consulting contract look like? How much does coaching typically cost?
- Is all content marketing done online or do traditional marketing techniques still work?