When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking. THE PROBLEM WITH AWESOME, EPIC CONTENT Too many […]
We know Google is the dominant search tool for people using the web. In fact, there are 5.1 BILLION Google searches daily. And with most searches, Google finds millions of results for you. So what links get clicked on when someone does search online? Great question. START AT THE BEGINNING Think about how you use […]
We now know getting started with blogging is not difficult at all if you take 3 simple steps. But the next question is, how do I get people to read my blog posts? And that’s where your blog post titles come in. WHY TITLES MATTER According to industry experts, on average 8 out of 10 people […]
“Blog every single day, once a day. Don’t follow trends. Don’t measure. Don’t read the comments. Start now.” Seth Godin, best-selling author and blogger. Want to get your website read more and your blog posts shared more? Of course you do and so do I. So I’ve spent a good deal of time analyzing the […]
Today I want to share the case study that started the inbound marketing commitment for me. Though I’ve written about this case study before, it’s definitely worth revisiting. If you haven’t read the article before, I highly recommend it. THE RIVER POOLS AND SPAS STORY Marcus Sherdian and the River Pools and Spas case study highlight what’s great […]
Today, we continue to build the business case for blogging. Yesterday, we looked at Block Imaging, a company that sells refurbished MRI equipment (not the easiest product to sell online). They adopted a blogging and inbound marketing mindset and have seen website traffic, leads, and sales explode! As a quick review, here are their before and […]
Many businesses and individuals struggle with getting their blog started. It’s not so much a technical issue (you can set up a blog in a matter of minutes with WordPress), but a content problem. One of the most common objections we get from folks who are considering blogging is this…they don’t think they have enough […]
Today I have a quick tip you. This is the time of year people set resolutions and feel extra motivated both in their personal lives and their business lives. Too often marketers, we set resolutions too. We promise we are going to really dig into and commit to our new marketin efforts (e.g., content […]
So many clients come to us and tell us they have tried blogging for their business but it doesn’t work. When we review their blog however, it’s easy to see why THEIR blog isn’t helping their business. Their blog has no clear purpose other than to pitch their product and service to their customers. And […]
With the recent rise of business blogging, more and more businesses are using blogging and content marketing to stand out from their competitors. But with this increase in content production, it’s getting harder and harder for businesses to be noticed online. Customers often come to us here at 3Rhino Media and ask how to create […]
