I recently had the pleasure of presenting to the Madison Dietetics Association at the American Family Insurance campus in Madison, Wisconsin. The people attending are a dedicated, passionate group who are smart, motivated and working to make a big difference in the state of Wisconsin. These are just my type of people. However, one of […]
One of the biggest challenges facing my clients and many business owners today is how to find communities and individuals who are influential online. A variety of tools such as Klout, Kred and PeerIndex has sprung up in the past several years. This is increasingly important because one individual can have a major impact not […]
I recently wrote a post for my friend Mark Schaefer’s award-winning blog businessesgrow.com. I wrote specifically about how individuals can use social media channels and blogging to build their personal brand. The reaction to the post has been wonderful and several folks have asked if the principles in the article can apply to businesses as […]
by Ben Schumacher (3Rhino Media Intern) Businesses are always trying to figure out how to increase sales or how to increase traffic to their website. One of the answers according to Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy, is good content marketing. Simply put, […]
I was on Madison’s ABC affiliate today (WKOW.TV) sharing some of my views on social media and how it’s influencing and changing the Olympic experience for many (UPDATE: VIDEO IS TEMPORARILY DOWN ON WKOW.TV) WKOW 27: Madison, WI Breaking News, Weather and Sports One of the biggest issues is, of course, how people in the […]
I mentioned in my most recent post the value of having an accountability partner (a.k.a. coach). A great coach pushes you, challenges you and doesn’t let you off the hook easily. Why? Because they care about you and they know you have more in you than you might ever see. I’ve been lucky enough to […]
My 4-year-old is training for her first “official” triathlon (she sweet-talked her way into one as a 3-year-old in the photo to the left but she wasn’t officially in the race). Like most kids, she wants to keep up with her older sibling. Those kiddos are getting ready for the 5th and 3rd races respectively. […]
Many businesses and organizations are finally starting to understand the value of content marketing and blogging. They understand today’s consumers approach buying a bit differently than just a few years ago. Sure, consumers today still start their purchasing process by asking questions. However, to find answers to those questions, they rely less and less on […]
I’m often asked about the value of participating in social media on a personal level. Why do it? What can it REALLY do for you? It doesn’t pay, does it? I hear questions like this all the time. This past week, I was invited by the kind folks at TDS to be one of 6 […]
Although most studies show the #1 reason organizations and individuals don’t leverage social media is lack of time, I’m convinced the reason they really don’t have success with social is perfectionism. People simply don’t want to use tools like Facebook, Twitter and blogs because they aren’t sure they are using the tools in the “right […]
