Recently Facebook announced its own personalized search engine called Graph Search. There is much debate about how much of an impact this will have overall but for small and medium-size businesses, it’s important to understand whether or not Facebook Graph Search can help you grow your business and help your bottom line. Below is an […]
We get it – inbound marketing can sound too good to be true. That’s why we want to share the story of Block Imaging International with you. Block Imaging might not be the kind of company you’d expect to be social media savvy; they refurbish and sell used medical imaging equipment, like MRIs and X-ray […]
I’m a BIG believer in content marketing. And many businesses are believing in it too. While business owners and marketers love the idea of content marketing (CM), many struggle with implementing a content marketing strategy that works. What to do? Turn to the guy who most consider the top content marketing expert in the world, […]
I’m presentating today to an awesome group of county government leaders who want to understand how to better leverage social media to serve their citizens. It’s always an honor (and fun) to help share knowledge and actionable tips with people on the frontlines. Here is my slide deck from today’s presentation. I’ll report back with […]
In my last post, I wanted to share a case study of a small, niche buisness using content marketing amazingly well. I wanted to demonstrate proof where a company saw literally MILLIONS of dollars in increased sales by using content and inbound marketing well. Sure, I could’ve highlighted the standard case studies such as Dell […]
In our last articles, I discussed how content and inbound marketing are the foundational tools for successful marketing today. Whether or not we like it, the facts are clear. The vast majority of people are using search tools to find information and educate themselves before they ever reach out to a sales person. If you […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
As I mentioned in my last post, thanks to the advent of social media tools, mobile devices and widely available high speed internet access, we are moving away from mass marketing to the way of the old marketplaces. Sure, we might not be geographically in the same physical space like with vendors or sellers like in […]
GETTING A LAY OF THE LAND I’m often asked by clients, workshop attendees and students about the business revolution taking place today. They want to know how social media, mobile devices and widely available high-speed Internet access is dramatically shifting the business of buying and selling. Why do they ask? Are they curious? Nope. They’re […]
During the past month, we’ve presented to a wide variety of clients including an international construction leader, a very popular motorcycle company, a Noble Prize co-winner, a national non-profit leader, a metropolitan fire department and a leading telecommunications company. While these may seem like diverse clients, they actually have a lot in common. Common Traits […]
