If you’re anything like me, you’re juggling many duties, responsibilities and, while you’d like to do deep dives on topics of interest, you simply don’t have the time. But what to do when the topic of interest is valuable to your organization’s bottom line? While you don’t have time for a deep dive you also […]
One of the best parts of my job is meeting passionate, driven, business owners who are dedicated to making a difference in the world. They do this by creating and running successful small to medium-sized businesses that provide jobs, great products and great services. And despite what you might sometimes hear, there are lots of […]
This week we will be focusing on NARROWCASTING VS. BROADCASTING. It’s so important to remember that you can’t be all things to all people. The smaller the audience, the stronger and deeper you can connect with them. The more you connect with them, the more benefit you will receive. It’s important to remember that the […]
One question I often get asked is this, “Can my blog be too niche or too focused on a narrow audience?” The simple answer is no, it cannot be. THINK NARROWCASTING VS. BROADCASTING In the not-too-distant past, American television consistented of 4 or 5 primary stations: ABC, CBS, NBC, PBS and a local station. This […]
It’s almost inevitable. You’re excited about your business blog. You’ve followed our advice and done the most important work for blogging success. You’ve defined your audience, your blog’s focus, and important topics to blog about. You’ve also made a big commitment, the most important commitment of all: you’ve committed to creating content on a regular basis. It […]
In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
We know Google is the dominant search tool for people using the web. In fact, there are 5.1 BILLION Google searches daily. And with most searches, Google finds millions of results for you. So what links get clicked on when someone does search online? Great question. START AT THE BEGINNING Think about how you use […]
Today I want to share the case study that started the inbound marketing commitment for me. Though I’ve written about this case study before, it’s definitely worth revisiting. If you haven’t read the article before, I highly recommend it. THE RIVER POOLS AND SPAS STORY Marcus Sherdian and the River Pools and Spas case study highlight what’s great […]
Today, we continue to build the business case for blogging. Yesterday, we looked at Block Imaging, a company that sells refurbished MRI equipment (not the easiest product to sell online). They adopted a blogging and inbound marketing mindset and have seen website traffic, leads, and sales explode! As a quick review, here are their before and […]
At this point, you have completed one of the most important steps to creating a successful business blog. You’ve brainstormed a long list of questions that your customers, prospects and/or colleagues have asked you. These questions will become the fuel for your blogging efforts. We’ll turn each question into a blog post title. The content for the blog post […]
