Many businesses and individuals struggle with getting their blog started. It’s not so much a technical issue (you can set up a blog in a matter of minutes with WordPress), but a content problem. One of the most common objections we get from folks who are considering blogging is this…they don’t think they have enough […]
Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
In this video, Don Stanley talks about the first step to kick-starting your inbound marketing efforts – creating an inbound marketing team. Creating an inbound marketing team sounds like a deceptively simple first step. But don’t be fooled. On a deeper level, creating a team demonstrates a COMMITMENT to the vision of inbound marketing. It […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
GETTING A LAY OF THE LAND I’m often asked by clients, workshop attendees and students about the business revolution taking place today. They want to know how social media, mobile devices and widely available high-speed Internet access is dramatically shifting the business of buying and selling. Why do they ask? Are they curious? Nope. They’re […]
During the past month, we’ve presented to a wide variety of clients including an international construction leader, a very popular motorcycle company, a Noble Prize co-winner, a national non-profit leader, a metropolitan fire department and a leading telecommunications company. While these may seem like diverse clients, they actually have a lot in common. Common Traits […]
I mentioned in my most recent post the value of having an accountability partner (a.k.a. coach). A great coach pushes you, challenges you and doesn’t let you off the hook easily. Why? Because they care about you and they know you have more in you than you might ever see. I’ve been lucky enough to […]
Although most studies show the #1 reason organizations and individuals don’t leverage social media is lack of time, I’m convinced the reason they really don’t have success with social is perfectionism. People simply don’t want to use tools like Facebook, Twitter and blogs because they aren’t sure they are using the tools in the “right […]
One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutely loved about his take on social guilt was his focus on profitability. The core message is this: If your you’re letting being social (e.g. jumping on every social platform) trump you’re […]
