In my last blog post, I spoke about the importance of narrowcasting. Though I’ve talked about this topic many times in the past, it’s still something most people need to hear. Why? When I speak around the country or when I first meet with clients, one of the questions I like to ask people is, “Who […]
Hello Everyone and Happy Valentine’s Day! We’re starting a new feature that we’re calling “Friday Findings.” Every Friday, we’ll share 3 tips in an email newsletter format on a revelant topic. This week, we feature a topic in the spirit of Valentine’s Day. How do you create content people love and are willing to share? Believe it or […]
We now know getting started with blogging is not difficult at all if you take 3 simple steps. But the next question is, how do I get people to read my blog posts? And that’s where your blog post titles come in. WHY TITLES MATTER According to industry experts, on average 8 out of 10 people […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
As I mentioned in my last post, thanks to the advent of social media tools, mobile devices and widely available high speed internet access, we are moving away from mass marketing to the way of the old marketplaces. Sure, we might not be geographically in the same physical space like with vendors or sellers like in […]
One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutely loved about his take on social guilt was his focus on profitability. The core message is this: If your you’re letting being social (e.g. jumping on every social platform) trump you’re […]
