In the past 2 months I’ve been all over the United State speaking to smart, successful and passionate business owners. I’ve been teaching them about a topic very few of them know about, digital marketing. Shocked they don’t know about digital marketing? To those of us in marketing, yes. But the reality is many business […]
Recently Facebook announced its own personalized search engine called Graph Search. There is much debate about how much of an impact this will have overall but for small and medium-size businesses, it’s important to understand whether or not Facebook Graph Search can help you grow your business and help your bottom line. Below is an […]
As I mentioned in my last post, thanks to the advent of social media tools, mobile devices and widely available high speed internet access, we are moving away from mass marketing to the way of the old marketplaces. Sure, we might not be geographically in the same physical space like with vendors or sellers like in […]
During the past month, we’ve presented to a wide variety of clients including an international construction leader, a very popular motorcycle company, a Noble Prize co-winner, a national non-profit leader, a metropolitan fire department and a leading telecommunications company. While these may seem like diverse clients, they actually have a lot in common. Common Traits […]
Although most studies show the #1 reason organizations and individuals don’t leverage social media is lack of time, I’m convinced the reason they really don’t have success with social is perfectionism. People simply don’t want to use tools like Facebook, Twitter and blogs because they aren’t sure they are using the tools in the “right […]
One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutely loved about his take on social guilt was his focus on profitability. The core message is this: If your you’re letting being social (e.g. jumping on every social platform) trump you’re […]
Social Guilt: Defined as the guilt businesses and individuals feel for not being on every social platform. Can cause intense worry, anxiety and lack of results. (from Stanford Smith) PROBLEM: In the past several months, I noticed many clients and organizations becoming jaded and feeling stuck with social media . The number one complaint: They […]
