A call to action or CTA is the action you want a viewer to take after watching your video.
For example, you might want a video to go to particular webpage after watching a video, subscribe to a video series, purchase a product or download an eBook.
The goal of the CTA depends on your marketing goal, but the CTA serves to help you better connect with the people who can most benefit from your products and services.
In this video I show you how to put together simple CTAs to make your videos an even more valuable marketing asset.
For homework, review one of the videos you created as a part of this challenge. Reshoot the video applying this formula and compare the first video with the “redo” video. Was there any difference for you? Was the quality of the video different?
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Strategic Marketing Coach