Day 23: More Video Marketing Tips For Getting Comfortable in Front of the Camera

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In this video I give you a few more tips about how to get comfortable in front of the camera. Yes, there are more styles of videos you can shoot where you don’t need to be in front of the camera. BUT I’m a big believer that when you put yourself on camera, your videos become the most powerful marketing tool in your arsenal.

When people can see you and hear you on video, they connect with you on a deeper level vs. just reading something you have written or just hearing your voice. When they see you on video they feel like they are getting to know you. And remember, people do business with those they know, they like and they trust. And videos can make you knowable, likeable and trustable like no other media format can.

The best way to get comfortable is …….. PRACTICE! Shocking I know. But people often assume that those who are great in front of the camera are born that way. And that’s not true. *See my note about Gary Vaynerchuk below.

After shooting your videos, watch them and continue to focus on improving. Don’t be overly critical. Forget perfection. There are no perfect videos. Instead focus on progress. Focus on getting better and better with each video. The more you practice and train yourself, the better you will get.

As Archilochos and Navy SEALs often say, “We don’t rise to the level of our expectations, we fall to the level of our training.” The more you train yourself to be comfortable speaking and talking in front of the camera, the more comfortable you’ll become. And the more valuable videos will become to your business and brand.


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