Step #2 to kick-starting your inbound marketing: Get a baseline understanding of your current marketing results.Here are the 3 Questions to ask
2: Is the website traffic generating qualified sales leads?
3: How many customers do you currently have? (and it’s helpful to ask how many customers you would like to have)?
Be honest and clear in your answers.
Some organizations cannot answer these questions because they don’t pay attention to their traffic and therefore can’t answer if they are getting leads. That’s important to know because in this situation you want to start monitoring your marketing so you have a clear idea of what realistic goals are (video 3) and you start taking your online marketing seriously (video 1).
In our next video we’ll talk about setting realistic, actionable goals. Until then, here’s to your success!