Step #3 to kick-starting your inbound marketing: Set goals that cover the long-term and short-term. In other words, get a clear vision of where you want to be.
Where do you start with setting goals? Start by clarifying where you want to be in 12 months. Why 12 months? It’s far enough away to dream big and close enough to track your progress on an on-going basis.
12 months from now your business marketing will take you somewhere. Where do you want to be? And what are you willing to do to get there?
- Question 1: 12 months from now, how will you define success with your marketing? More leads? More sales? More traffic? More blog posts? etc.
- Question 2: To reach your 12 month goal, where do you have to be in 6 months?
- Question 3: To reach your 12 month goal, where do you have to be in 6 months?
- Question 4: To reach your 12 month goal, where do you have to be in 3 months?
Check out the case studies with Marcus Sheridan from River Pools and Spas and Krista Kotrla from Block Image
In our next video we’ll talk about clarifying who you are to your customers. Until then, here’s to your success!