What is Inbound Marketing? A Quick Video Explanation

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A few quick notes from the video above:

What’s the difference between inbound and outbound marketing?

Inbound marketing focuses on attracting prospects by providing information when they are seeking it, primarily via web/Internet marketing methods. Inbound marketing provides free, valuable content to build trust and relationships with prospective clients.

What’s considered Inbound Marketing? 

  • CMS Websites
  • Blogging
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Premium Content (ebooks, Whitepapers)
  • Webinars
  • Search Advertising
  • Email Marketing

Outbound marketing is a traditional marketing method that focuses on pushing marketing messages to prospects when they are not seeking information. Common outbound methods include direct mail, telemarketing, and tradeshows.

What’s considered Onbound Marketing?

  • Print Advertisements
  • TV Commercials
  • Trade Shows
  • Banner Ads
  • Email Marketing
  • Trade Shows
  • Direct Mail
  • Billboard Advertising
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