Does Inbound and Content Marketing Work for Business?

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The million dollar question, does inbound marketing work? This is a GREAT question and I get asked it by a lot of clients who are not familiar with inbound.

In this short video, I share two case studies highlighting how inbound works. The first case study is our interview with Marcus Sheridan, the Sales Lion and owner of River Pools and Spas ( and the second is our interview with Krista Kotrla of Block Imaging (

When you put in the work, work intelligently and consistently, inbound has amazing power and potential.

Here are a couple of quick stats:

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  • Inbound marketing costs 62% less per lead versus outbound marketing
  • 60% of the sales cycle is completely before a prospect will call one of your sales staff
  • 86% of people skip television ads
  • 200+ Million Americans have registered for the FTC “Do Not Call” lists
  • 90% of Consumer Buying Decisions Start on the Web. Forrester Research, 2007.¬†
  • 92% of Online Users First Use Search Engines to look for products and services. HubSpot¬†
  • 71% of B2B Buyers go to the Internet to get Industry Specific Information.

So, what questions do you have about inbound marketing?

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