For the vast majority of consumers, knowing they will be taken care of AFTER they make a purchase has a big impact on who they purchase a product or service from. The videos I talk about today are an excellent way to demonstrate to potential customers you are there for them before AND after a […]
Video is an extremely powerful way to build deep connections and make people feel like they are a part of something (a business, an event, a members only club, etc.). I believe “behind the scenes” videos are going to become increasingly important for businesses to build a base of loyal customers and fans. Watch this […]
Video can be a powerful tool to launch new products and new services. In today’s short video I share the case study of Dollar Shave Club. I show how they used a simple, inexpensive video to launch a game-changing brand. Watch the Dollar Shave Club Product Reveal Video. Notice how they use humor to appeal […]
Video can be a very powerful tool for building interest for events or business promotions. Event videos can help create buzz or conversation about your event. This can result in increased media coverage, increased social media coverage and increased attendance. Or, if you are attending an event, you can create event videos to help you make connections with […]
After “How To” short form videos, I have my clients work on the second type of video known as the “Expert” Video. “EXPERT” SHORT FORM VIDEOS Expert videos are designed to build credibility and demonstrate your (surprise) expertise to your audience. They help people understand why they should pay attention to you and why they […]
What is short form video and how can you use it to grow your business? In this video Don Stanley helps you understand what it is and how you can begin using it today! WHAT IS SHORT FORM VIDEO? Short-form videos typically range in time from 6 seconds (a Vine video) to roughly 3 minutes. […]
In this video, I share the 3 most valuable types of videos you can use as a part of your marketing efforts. The types include Short form video (typically 3 minutes or less) Long form video (longer than 4 minutes Live Streaming video (video in real time) In this video I mention 30 Second Moms […]
One of my marketing role models is Gary Vanyerchuk. Gary is a thought leader and doer who has been a inspiration for many, including me. I love sharing Gary’s story because he used video marketing to grow WineLibrary.Tv from a $6million/year business to a $40million/year business. One reason I love Gary is because he’s a […]