Video can be a powerful tool to launch new products and new services. In today’s short video I share the case study of Dollar Shave Club. I show how they used a simple, inexpensive video to launch a game-changing brand.
Watch the Dollar Shave Club Product Reveal Video. Notice how they use humor to appeal to their target audience, young males.
By the way, Dollar Shave Club is doing approximately $90,000,000.00 in business and has over 1.1 million members. Not bad when you consider an inexpensive product reveal business video (that’s only 1:34 long) was their primary marketing tool.